Every brand begins with a story, and ours is one rich in history and legacy dating back to 1886. We recently celebrated our heritage with an exciting new brand launch and in this article, our Managing Director, Ed Hutchinson, takes us through the rebranding process, highlighting how it strengthens our connection with our parent company, Henry Boot.
HBD finds itself in a unique position. As part of the well established Henry Boot Group, we’re able to build on nearly 140 years of heritage, experience, and reputation.
We proudly captured that legacy with our newly launched brand – one that emerged from a coordinated effort across Henry Boot Group. Each subsidiary company collaborated to create a suite of cohesive new brands that unify us without impacting on our individual identities.
Throughout the process our brilliant teams worked together, gathering key insights and refining them to develop our new look and proposition – ‘where great places start.’
Beyond the brand
A significant focus was evaluating our brand value and employer value proposition. This crucial work challenged us to reflect on our current identity and envision our future. We aim to be a modern, progressive business and grow sustainably, recognising that achieving this requires continuous evolution.
Our new brand resonates with key HBD audiences, including our valued partners. We take pride in our long term partnerships and the collaborative projects that have flourished – places like Markham Vale in Derbyshire – due to our openness and willingness to work with other brands. Our new identity needed to convey this ethos clearly so potential partners can immediately understand our mission.
Where great people go
The same applies to our current and future team of people. Being an employer in 2024 is vastly different from a decade ago. Talented individuals seek companies with purpose and positive impact, modern policies that support them as individuals, as parents, and as carers.
Our new set of company values – be open to change, do the right thing, and put people first – reflects what our colleagues believe we stand for and embodies the principles guiding our work.
I’m proud to see our – and our sister companies’ new brands – now revealed. We are stronger together, and our unified brand within the Henry Boot Group demonstrates this synergy. When people see our brand, they immediately recognise our connection with the larger group, reinforcing our collective strength and shared mission.